Our Brands
The USG brand portfolio brings together our expertise in equestrian safety. Complemented by a selection of our own and third-party brands, this creates a specialised range focused on protection, quality and functionality.
© Photo: Ingo Waechter Images
EquiAirbag® - Safety that keeps pace.
Whether you’re a leisure rider or a professional – you should never compromise on safety. USG’s EquiAirbags® offer reliable protection in the event of a fall and are certified to the European standard EN 1621-4. Innovative technology, high levels of comfort and proven safety for every ride.
AIXPLORER airbag vests - Modern technology, classic look.
The AIXPLORER airbag vests add a particularly elegant solution for competitive riding to our safety range. Featuring the integrated, patented EquiAirbag® system, they combine innovative airbag technology with a discreet, sporty and elegant design.
SPEED & Valetumed
High-quality horse care and feed products – developed and manufactured in Germany. The SPEED and Valetumed brands combine many years of experience, high-quality ingredients and a commitment to sustainable quality to ensure your horse’s daily wellbeing.
HORSENA®
HORSENA® embodies the perfect blend of Italian design, comfort and safety. The breathable gel pads help to ensure optimal pressure distribution across the horse’s back, whilst the modern safety stirrups, available in a range of colours, provide added safety in the saddle.
Crosslander®
Crosslander® is synonymous with versatile shoes and boots for leisure, outdoor activities and everyday wear. Whether you’re out walking the dog, in the garden or on rough terrain, these sturdy styles offer comfort, functionality and reliable protection in all weathers.
Haas®
Tradition meets craftsmanship: for almost 100 years, HAAS has been synonymous with high-quality horse grooming brushes from the Black Forest. Using carefully selected materials and with great attention to detail, the company produces durable brushes and curry combs for the daily care of horses and riders.




