About Us
USG - your competent partner in equestrian sports!
Since 1998, under the leadership of its founder and owner Stefan Schwanbeck, USG has been developing and distributing high-quality products for competitive and leisure riders worldwide. Purchasing, sales, marketing and logistics are managed centrally from the company’s headquarters in Birstein.
The assortment
USG offers a wide range of products for horses and riders. High-quality materials, functional designs and a consistent commitment to quality ensure a well-rounded product range offering excellent value for money.
Safety in equestrian sports
Safety is a central component of the USG brand. With Level 3 safety vests, back protectors and riding helmets developed in-house, USG offers well-designed protective solutions for beginners, leisure riders and professionals.
In the field of airbag technology, the EquiAirbag® brand has been at the forefront for many years; its products are certified to EN 1621-4 and thus stand for proven safety in equestrian sports.
The range has also been expanded to include the AIXPLORER® brand. This combines modern airbag technology with a particularly understated, competition-oriented design, offering a stylish solution for sporting use.
Together, EquiAirbag® and AIXPLORER® form a strong duo in the field of modern rider safety.
The right footwear for all riders and outdoor fans
As well as equestrian sports, USG offers functional outdoor and riding boots for a wide range of uses. The Crosslander® and USG brands are synonymous with sturdy, comfortable boots for work, leisure and the great outdoors – ideal for riders, hunters, farmers, dog owners and outdoor enthusiasts.
Collections
Seasonal collections featuring saddle pads, gaiters and fly veils combine functionality with modern design, ensuring a stylish look during training and at competitions.
Nutritional supplements, care and feed
To support the horse’s wellbeing, USG offers a selection of grooming products and feed supplements from the SPEED® and Valetumed® brands – developed to provide supportive care for everyday use.
Other brands at USG
Our range is perfectly complemented by the high-quality saddles of our new range , blankets from , grooming and wellness brushes from Haas®, inhalation devices from Nebutec and gel pads and stirrups from Horsena.
The range is complemented by selected brands, including saddles from Letek by USG®, horse rugs from HorSeven®, grooming and wellness brushes from Haas®, inhalation devices from Nebutec® and gel pads and safety stirrups from Horsena®.