About Us

USG - your competent partner in equestrian sports!

Since 1998, we have been selling products for equestrian sports and leisure riders to retailers worldwide under the leadership of our founder and owner Stefan Schwanbeck. Our management, purchasing, sales, marketing / press, accounting and warehouse are bassed in our head office in Birstein, Germany.

The assortment

We offer a wide range of functional and fashionable equestrian clothing’s and useful horse products. Our variety of products will meet your expectations due to the high quality standard and a very good price-performance ratio.

Safety articles - brand leader in safety waistcoats!

Top athletes such as Michael Jung, Ingrid Klimke, Michael Freund and Julia Krajewski entrust their health to our body protectors, for example the Flexi Motion and the USG EquiAirbag® models, which are just two top-quality products from the extensive safety range from USG.

The right footwear for all riders and outdoor fans

We notice a high demand with our outdoor products for people being active in nature. The comprehensive range of high quality boots from our brands Crosslander® and USG boots are very popular for work and leisure area, hunters, dog owners, farmers and gardeners.

For dog lovers

Country Dog® offers a large portfolio of dog toys and dog accessories. We are sure you can find the products you are looking for and your dog will love it!   

Collections

With our seasonal, fashionable collections of saddle pads, bridles, boots and matching fly veils you will be an eye-catcher at every show and will be well equipped.

Nutritional supplements, care and feed

The well-being of your horse is optimally supported with the care products and supplementary feed of Chevaline® and Pferdekoppel®. For the small reward in between Happy Day® offers a selection of treats in different flavors and for the boredom in the stable the toys and licks of Tastie® and Happy Hay Play® guarantee variety and fun.

Other brands at USG

Our range is perfectly complemented by the high-quality Kieffer® bridles, blankets from HerSeven, grooming and wellness brushes from Haas® and the practical Horizont® feeding troughs.

Modern saddlery products

The assortment is completed by a wide range of leather and synthetic saddles of Letek® and Tekna®, suitable from Shetland ponies to draught horse. Of course you will find a matching range of accessories (for example, girths, boots and stirrup leathers).